Growth Marketer · Open to Work

Priyanka
Rajpali

Growth marketer who builds from zero. Not optimises what already exists — actually builds.

$14M Pipeline $10M+ Managed 4 Markets Launched
Priyanka Rajpali
5+
Years building from zero
Meet Priyanka

Hi, I'm Priyanka.

I build growth systems, launch markets from zero, and bring a creative instinct to everything strategic. From $14M fintech pipelines to global brand campaigns — this is how I work.

Growth marketer, creative thinker, systems builder
Fintech · SaaS · EdTech · Real Estate
Nepal · Pakistan · UK · India · USA
Career Journey

Five years. Four verticals.
One through-line.

2024 — 2025
Campaign Manager
MPOWER Financing
Built Nepal & Pakistan markets from zero. $14M pipeline, $2.30 CAC, Women Who Dream global campaign.
$14M pipeline
2023 — 2024
Paid Media Manager
Brainlabs Digital
Managed $10M+ annual paid media. Docker ABM, Noble Panacea LTV, Shoe Carnival 9-brand portfolio.
$10M+ managed
2022 — 2023
Head of Marketing
Sugarhouse Properties
First marketing hire. Rebuilt brand, martech stack, and dual B2C/B2B acquisition from zero.
4× brand reach
2021 — 2022
MSc Marketing
Lancaster University
Research-led marketing strategy. The Cocktail Co dissertation — 250+ respondents, consumer behaviour, GTM strategy.
2019 — 2021
Growth & Lifecycle Manager
Unacademy
₹120Cr+ annual lifecycle revenue, 120% target achieved, 15-person team, India's largest edtech platform.
₹120Cr revenue
Selected Work

Where I've built from zero.

Click any card to explore the full case study.

1 / 2
Sugarhouse Properties
Property · UK · B2B + B2C · First hire
Brand & Acquisition Engine from Zero
Hired as the first and only marketing hire at a Leeds two-sided property marketplace. Rebuilt the brand, built the martech stack from scratch, and ran completely different acquisition strategies for B2C students and B2B landlords simultaneously — discovering in the process that Leeds landlords were mostly absentee business owners in other cities, which changed the entire LinkedIn strategy.
Brand reach
£40K
Media managed
300+
Networks built
Infrastructure built from zero
Brand system
Full
Paid channels
Full
Analytics stack
Full
Meta Google LinkedIn B2B GA4 SEO
Unacademy
EdTech · India · Revenue Growth · Team Lead
₹120Cr+ Lifecycle Revenue
Owned lifecycle revenue, CRM automation, and paid media for one of India's largest edtech platforms. Managed a 15-person team and consistently exceeded revenue targets — hitting 120% of annual target through a combination of acquisition, retention, and conversion optimisation.
₹120Cr+
Annual lifecycle revenue managed
120%
Revenue target exceeded
₹25Cr+
Monthly peak revenue
15
Person team managed
CRM Lifecycle Paid Media Team Leadership
Tools I've Built

Thinking in products.

When I kept seeing the same gaps in growth teams, I built tools to fill them.

Projects & Strategy

Strategy beyond the brief.

Independent work, research, and strategic thinking outside of full-time roles.

About

Growth
marketer.
Creative
thinker.

I'm a growth marketer who builds from zero — not optimises what already exists, actually builds. I get obsessed with problems until they're properly solved, and I bring a creative instinct to everything strategic that people don't always expect.

Over five years I've worked across fintech, SaaS, real estate, and edtech — both agency and in-house, both early-stage and at scale. I've managed $10M+ in paid media, launched two international markets from scratch, and built a global brand campaign that shifted female loan approvals to 50%.

I use AI the way I use my own brain — to organise thinking faster, structure problems more clearly, and spend more time on the decisions that actually matter. What I want next is to be in a room where growth strategy and product thinking meet.

Stack & Tools
Meta Ads Google Ads LinkedIn Ads HubSpot Salesforce Zapier n8n GA4 VWO SEMrush Quora Ads DV360 CM360 Claude AI Figma Notion Looker Studio Tableau Framer AI SQL
Education
Lancaster University
MSc Marketing
2021 – 2022
Undergraduate
BBA / Business
2016 – 2019
Markets worked in
🇳🇵
Nepal
🇵🇰
Pakistan
🇬🇧
United Kingdom
🇮🇳
India
🇺🇸
United States
🌍
Global
Currently targeting
🇸🇬
Singapore
🇹🇭
Bangkok
🇦🇪
UAE / Dubai
🌐
Remote / Global
Let's Talk

Ready to build
from zero?

I'm currently open to growth, product marketing, and strategy roles in Singapore, Bangkok, UAE, and remotely. If you're building something ambitious, let's talk.