Your Numbers
Include all paid channels — ads, tools, agency fees
$/ month
customers
Annual contract value for SaaS, or average order value for eCommerce
$
Your Metrics
Your CAC
$200
cost per customer
Customer LTV
$5,833
lifetime value
LTV:CAC Ratio
29×
target is 3× or above
Payback Period
8 months
to recover what you spent
How you compare to benchmarks
CAC benchmark
$300–$600
You're good
LTV:CAC target
3–5×
Healthy
Payback target
12–18 months
On track
Estimated CAC by channel
Paid Search
$240
Paid Social
$300
Organic / SEO
$120
Referral
$80